Hi Alastair,
Our team at Generic Company #372 has no idea who you are but we want your money and we have an irrelevant offering that help-
*delete*
Dear [NAME],
I greatly enjoyed the stuff you shared on [INSERT SCRAPED LINKEDIN COMMENT HERE] and I’d love to find time on the calendar to book a dem-
No thanks *delete*
Dear Hiring Manager,
I am reaching out to express my interest in the dishwasher posit-
Blocked and ignored and *deleted*
Man oh man…
Who’s writing this stuff?
Alright, that’s enough cold email for now.
Let’s head on over to the cold DMs!
I’m sure those will be much better…
*opens DMs*
Aaaaand we’re out. *closes DMs*
Sigh.
I mean… maybe a bonus point for creativity?
Still…
Cold Outreach is a dumpster fire these days.
99% of what I see is terrible.
Every day, without fail, I wake up to an inbox violated by stupid gimmicks, bad targeting, and weak writing.
And frankly, I’m sick of it.
So if you’re reading this, you have an email address, and you need to earn a living to survive…
(Whether as an employee, freelancer, founder, or any combination of the above)
You should keep reading and learn about my brand new "personalized cold email" manifesto...
That I’ve used over the years to do things like:
Get hired at a management consulting firm with no internships, no experience, and no connections…
Be the only SDR-AE team to hit quota during a recession, and generate millions of dollars in sales by getting in touch with millionaires, (multiple) billionaires, and other hard-to-reach decision makers…
And build my freelancing business from scratch ($100K+ earned so far) without paying for any coaching, without spamming content on social media, and without wasting away my life force on freelancing platforms like Upwork…
Oh wait.
Never mind, I forgot:
"CoLd EmAiL DoEsN'T WoRk!"
It’s true, you know.
Cold email definitely didn’t get me this reply from the CEO of a 30M+ Ecommerce Brand (with over 8M subscribers across platforms):
Or this reply from a serial entrepreneur, SaaS founder, and multi-millionaire, who “doesn’t even respond to his mom’s emails”
(and who is now a client):
Or this reply from the marketing head at a dream client with 3M+ subscribers, that turned into thousands of dollars of copywriting work:
Or this reply from another Founder and CEO:
Or this reply (another Founder):
Or this one:
Or this:
Or this:
Or this:
Cold email works well for me.
It works because I use a different strategy, a strategy developed over the last 7+ years.
And, as luck would have it…
I just spent the last 6 months writing it down.
So if you want to learn everything you need to know to send personalized cold emails that get clients, job interviews, and sales meetings — even if you have ZERO experience and send ZERO follow-up...
All my secrets are revealed in:
**Courtesy button for those that have been waiting forever for this, already trust me, don’t want to read my nice, full sales page that I spent so much time on, and just want to dive in**
Now, aside from the proof above…
Why should you listen to me and what are my qualifications in the context of cold email?
I’ve never been handed anything in life.
Maybe you’re similar.
I have no trust fund. No rolodex.
No one has ever popped into my life and provided a platform for my ambition.
Instead, I’ve been forced to break down the door of every career opportunity using my own effort, grit, and initiative.
And in today’s world, that usually involves cold email.
(Alternatively, feel free to try and generate leads by posting content for years on end. I don’t have that luxury or the inclination, personally.)
Before becoming a professional copywriter, I spent years working in management consulting sales and operations.
My job was getting the attention of CEOs, Presidents, and other powerful figures in the business world, and sell them a $250K+ professional service.
Here is a small sample of meetings and opportunities I’ve generated using my techniques.
- Billionaire Founder and CEO of Shopify (yes, Tobi Lutke)
- Billionaire philanthropist and Ex-CEO of BlackBerry (Jim Balsillie)
- Ex-CEO, Citigroup (6th largest bank in the world)
- Chief Investment Officer, OTPP ($250B AUM)
- Co-CEO, Consumer Banking, JP Morgan
- CEO, Sony Interactive Entertainment NA
- CEO, $1B Bank
- Former Head of BBDO Asia-Pacific
- Hiring Managers at multiple companies I wanted interviews with
- Hundreds of other C-level executives at companies with $500M in revenue and above
I don’t want to sound like some leadgen narcissist.
The point is I have a legit track record in securing high-level attention, meetings, and income using personalized cold emails.
And after doing it for years, I started to recognize patterns.
I’ve applied my strategy across white collar, blue collar, and self-employed contexts.
I have taken cold email to the extreme, so YOU don’t have to.
And in this guide, I give you my ENTIRE philosophy on personalized outreach.
I show you my system to put together elite personalized emails from start to finish.
I include dozens of stories and examples.
I give detailed breakdowns of my winning emails.
And I also include a cheatsheet summary if you’re short on time, and just want something fast and digestible to help with your next draft:
Let me be clear:
This is not “Done-For-You.”
While I do some limited consulting work with founders on their outbound strategy (feel free to reach out directly if that’s you)…
You still have to do the work with this guide.
My system is all about spending extra time to put together creative, well-researched cold emails.
To do that, you have to invest time and energy.
You have to care about the outreach you’re creating, and the people you’re sending it to.
So please understand this before you buy.
Now, while I don’t make guarantees you’ll get the exact same results I have…
I’m still confident even one or two ideas in this guide will permanently shift your perspective.
After all…
How much is an interview for your dream job worth?
How much is that whale client worth?
How much are successful outbound sales results for your startup worth?
I’m a full-time writer, not a course seller. I don’t expect this guide to pay my bills.
It’s meant for the select few people who know they have goals cold email can help with.
And who think a personalized approach can work well for their needs (as it does for mine).
So if that sounds like you…
Here is a sample of what's inside:
• How I got that 8M+ sub/$30M+ Founder to reply and work together by sending one email
• A detailed breakdown of the HIGHLY CONTROVERSIAL cold email that went viral on twitter and made me over $20K in revenue (this almost got me canceled)
• How I got a 2M+ sub YouTuber as a client less than 6 months into freelancing by sending one email
• How I got my first retainer-based e-comm client by sending one email (a client that then got me even more opportunities, including more 1M+ YouTubers)
• My “OG Classic” email template for cold outreach, based on my experience booking hundreds of meetings with C-level Executives at F500 companies
• My “long-distance email sniper” strategy for converting job postings into paid work, even if you have NO experience or reputation on freelance platforms (this made me $30K+)
• The two principles at work in every successful cold email I’ve sent
• How I get responses from SaaS founders that “don’t even respond to emails from their own mother”
• How I got the only “real job” interview I’ve applied for in the last 3 years (hint: cover letter + email)
• How I get better results than big lead gen agencies, sweaty SDRs, and grey-hat growth operators … all as one guy with a laptop and ZERO fancy tech stack
• Why people that say “keep your emails under 30 words” are wrong and how I win by doing the opposite
• The “one-two-punch wombo combo” that builds instant credibility (and three extra techniques to use when you have no experience or case studies)
• How to understand prospect business context, implications for your outreach, and how to choose the right person to email (and why it’s not always who you think)
• Advanced “deep internet” research tactics to uncover unique insights about your prospects, so you can torture them with curiosity and compel them to respond (they’ll do this just to figure out how you did it)
• The ONE word you should never use in a cold email, under any circumstances, EVER!!!
And of course, some bonuses:
• The Personalized Cold Email Cheat Sheet: one page breakdown (print it out and keep it by your desk)
• C-level Leadgen Strategy Breakdown for reaching C-Suite Executives (ridiculously valuable for the right person, I should have made this its own product)
• The “OG Classic” Cold Outreach Template (a foundational skeleton for drafting good outbound that’s responsible for millions in pipeline and closed deals)
• “Replying To Replies” Mini-Guide: how to respond to prospect responses and not mess it up
• My Upwork “Sniping Strategy” that made me $30K+
• My Sales Call Strategy for approaching sales conversations (and what do to once that call has ended to close the deal)
Yes… quite a few gold nuggets in here. I don’t mess around.
Because I want YOU to get the same kind of outcomes I have.
(I also plan to keep updating buyers with new editions and bonuses… because I still do the thing I’m selling in this guide, and work full-time as a writer.)
The guide is structured in two major parts:
1) My main, slightly supernatural “M.A.G.I.C.I.A.N.” method — for sending creative, righteous, personalized cold emails that stand out, get replies, win business, and accomplish pretty much any objective you can think of using cold email. This strategy has gotten me every major win so far in my career, and can be implemented as soon as today.
2) The bonus resources – containing various case studies, scripts, templates, and breakdowns.
It costs $499 USD.
There are no refunds.
And while I make no guarantees, people seem to like it (people I trust to tell it to me straight):
I’ve built a career and business off sending cold emails; it’s rare to come across fresh thinking & unique perspective in our space. Alastair’s guide provides a clear, high quality lens on how to engineer an amazing cold email. If you do what it says well, you will succeed. I’ll be doing the same.
– Kellen Casebeer
Founder, The Deal Lab
Cold email is an art and nobody I know has hooked clients as big as Alastair. The crazy thing is he’s done it by sending borderline retarded emails. There are no rules and no limits. This is a funny, inspirational and practical playbook for opening up new chapters in your career.
– Paul French
Freelancing Mentor and Founder of CopyDrive
Man this is way way wayyyy underpriced. I’ve read it like 5 times since I bought it. I review it almost every week. This is, hands down, the best $$/ROI I’ve spent in the last two years. And I’ve spent a lot. You’re crazy to sell it this cheap. Minimum price should be at least $600.
– Mo Khalaf
Founder, Scale Your Speaking
Some final thoughts:
I’ve designed this with a few archetypes in mind, namely:
– A competent employee that wants to outperform/expand
– A capable freelancer that wants more opportunity
– A high-integrity founder that wants to improve their game
– Someone who otherwise might need to send personalized cold emails that stand out in a crowded inbox
Please only buy if you know you’re going to use and apply this book.
This guide will require effort. It will require you to care about the work you’re doing, and care about the person you’re sending emails to.
You will have to use your brain, think, and apply my system to your own context.
So, if all that’s cool with you…
FAQ
“How does downloading/reading this work?”
Once you click the buy button, you’ll be taken to the checkout page. After purchasing, you will see a link just below my thank you message. That will download the guide.
A receipt will also be sent to your email. That also contains a download link.
“I run a leadgen agency. Would this be helpful for me?”
If you run a leadgen agency, your goals and methods are different than mine. You would still find value in this, BUT… you should know I don’t run high volume campaigns (don’t need to, I’m not an SDR anymore or agency owner).
This lets me spend more time per outreach, and up the personalization per outreach. You have different KPIs, but the style and samples will likely be informative. And any smart agency owner can figure out how to adapt elements of my strategy in a way that’s viable for higher volume campaigns (or create a barbell strategy: high volume on one end, personalized VIP opportunities on the other)
“What about posting content online”
How’s that working out for you currently? If you happen to be the 1/10000 algorithm lottery winner, content can work. Especially if you post about how to get clients by posting content… and especially if your offer is helping people post content to get clients. Then, sure, maybe it works. I doubt it, but maybe. What I do know for certain is the people in my network that sent cold emails 8 years ago… are still sending cold emails today. And so am I.
“If I buy this and start sending cold emails tomorrow, how long will it take until I get results?”
I have no idea. It may be days, it may be weeks, it may be longer. Cold email is sales, and sales is a world with tons of variables. Luck matters. Intelligence matters. Timing matters. The guide shows you how to put together the highest quality cold email possible. Everything else is outside my (and your) control.
“What if I’ve never ever sent a cold email before?”
Good. My approach is probably the best way to get started, get hired, or get a few clients. It’s not about the technicalities of cold email. The fact is, most people looking for a job, or most people looking for freelance work… they don’t need hundreds of replies. They don’t need volume. They just need a few wins. That said, previous sales experience always helps, so there may be a bit of a learning curve.
“Who is this meant for?”
Anyone that wants to get any kind of result from sending a cold email. You might want to improve the quality of your job applications (hint: cold email can make a huge difference there), or find clients, or get in touch with someone to do your podcast. Cold email has tons of different uses. This guide is about how to do it as effectively as possible (based on my personal preferences, experience, and strategy using lots of personalization).
“Does this guide cover everything about cold email?”
No. What I do NOT cover in this guide:
1. Tech stacks and automation tools used to scale and simplify cold outreach and list building
2, Domain creation and warmup information to, again, send cold emails at scale.
This is for two reasons:
1. There are other people who can do that much better than me (I’ve heard Cold Email Wizard’s “Cold Email Mastery” guide is a great resource for this)
2. I don’t believe in it, it doesn’t work for me or my personality, and honestly, I think it’s impractical for most people.
“You might have been successful in the past, but how do we know this stuff still works?”
I make my living as a self-employed writer so I actively use these methods still. Most of the examples are from the last year or two. Plus, the guide is based on principles, not gimmicks. Principles are always relevant.
“Is there a money-back guarantee?”
No. Too many scammers out there. And I’ve made it clear I don’t guarantee any results. I’m just sharing the method that’s worked for me. Please understand this before you buy.
“Does this guide talk about what to do AFTER I get a successful cold email reply?”
No I don’t talk about running sales calls, or performing in job interviews, or anything like that. This is strictly about creating highly personalized and creative cold emails.
“Did you use AI to write this guide?”
Zero AI was used to write this guide, and zero AI has ever been used to write any of my cold emails.
“Who are you bro?”
A guy that succeeds with cold email and getting paid to write. I will let other people (namely my clients) do the talking:
Reliable, intelligent, funny — Alastair is fantastic. The ability to quickly read and grasp a large amount of information, and then distill that information into something not only brief and informative, but deeply clever in its own right, is incredibly rare. I’ve loved working with this guy, and highly recommend him.Mike Solana, CMO, Founders Fund
You have a gift.Chris ORZECHOWSKI, A-LIST COPYWRITER AND EMAIL MARKETING LEGEND
I have been through the ringer when it comes to copywriters. And very few of them have been able to hit the mark, nor have they been invested enough in us and our product to get it right. Alastair, on the other hand, was quickly able to adapt to our tone of voice, generate solutions, and create a 300%+ increase in conversion for our main product. I could not be happier.SHANE FARMER, FOUNDER OF DARK HORSE ROWING (250K+ On YOUTUBE)
He’s truly been a Godsend to our company.JON PERSSON, 7-FIGURE E-COMMERCE FOUNDER
Alastair brings a refreshing blend of creativity and strategic insight to every project, making him an indispensable asset to any business owner or team. As someone with over 10 years of experience, working with him has been outstanding and he’s on the fast path to becoming one of the best in the industry.JOHN HAMPSON, MARKETING SOLUTIONS ARCHITECT
When I saw those emails, I genuinely laughed out loud and said ‘Alastair is weirder than I thought.’ No one else would have thought of those angles. The guy is clearly creative, and he knows how to use a unique voice to build a brand.WILL BARTLETT, CHIEF MARKETING OFFICER
Alastair wrote thoughtful, well-researched, and persuasive email copy for us. He just “gets it.” Was able to take what I needed and deliver it quickly, with very little instruction. Beyond this, he also brought a strong business acumen and consultative eye to our overall operation.NIKO LUDWIG, FOUNDER, BETTERPITCH.COM
Alastair jumped right in and, with minimal direction, delivered clean, understandable copy for us. It was like hiring a senior copywriter for the day.Billy Chasen, FOUNDER, TestCode inc